Marketing Specialist

• Provides program management support to Marketing and Communications Lead, Water for market-specific North American marketing plans.
• Support delivery of marketing campaigns and programs for water market
• Coordinate content development and proofread content for variety of channels in collaboration with marketing communications lead (web, social, collateral, video, thought leadership, webinars)
• Support campaign delivery by website posting via Sitecore, Salesforce marketing cloud for campaign management and project management through Monday.com
• Track and monitor data to help analyze the success of our campaigns and programs
• Collaborate with the North America marketing team peers and Centers of Excellence team members to support project delivery and campaign implementation.
• Support development of project brief and ensure all communication adheres to project brief and brand standards.

• Bachelor's degree in marketing, Communications or similar field of study

• 3-5 years of marketing and communications experience
• Excellent communication skills, both oral and written - an open communication style
• Works effectively with people and builds good working relationships
• Meticulous attention to detail and strong organizational skills with the ability to schedule and manage multiple tasks and meet tight deadlines
• Understanding of marketing elements (including traditional and digital marketing, such as SEO/social media, etc.) and market data analytics and tools.
• Comes forward with solutions to challenges/issues
• Demonstrable experience in marketing campaigns deployment via Salesforce Marketing Cloud Account Engagement
• Solid computer skills, including MS Office, marketing software (Adobe Creative Cloud, CRM, CMS, Canva, etc.), and applications (Salesforce, Sitecore, Web analytics, Google Ads, etc.)

• Commercial Acumen - Works with full competence to use understanding of the business environment and objectives in developing solutions. Typically works without supervision and may provide technical guidance.
• Customer and Market Analysis - Works with full competence to analyze and research customer and market conditions and facts in order to develop a full and comprehensive understanding of the customer and its market to enable maximum returns. Typically works without supervision and may provide technical guidance.
• Systems and Tools - Marketing - Works with full competence to utilize marketing automation platforms, content management systems (CMS), social media management tools, marketing analytics platforms, and other relevant marketing technologies to execute marketing campaigns, manage customer data, personalize marketing efforts, measure marketing performance, and optimize the marketing budget. Typically works without supervision and may provide technical guidance.
• Computer Skills - Works with full competence to understand and effectively use standard office equipment and standard software packages to support business processes. Typically works without supervision and may provide technical guidance.
• Numerical Skills - Works with full competence to understand numerical concepts and use them to carry out mathematical operations e.g. in order to analyze reports. Typically works without supervision and may provide technical guidance.
• Analytical Process Techniques - Works with full competence to apply appropriate analytical processes and procedures to support research schedules. Typically works without supervision and may provide technical guidance.
• Research Methods - Works with full competence to apply appropriate method, tools, processes and software to execute research activities. Typically works without supervision and may provide technical guidance.
• Budget and Control - Works with full competence to create, analyze and monitor budgets in line with organizational and project/program criteria; identify trends and forecasts. Typically works without supervision and may provide technical guidance.
• Effectively Presents Solutions - Works with full competence to communicate and articulate potential resolutions or strategies in a clear, compelling, and tailored manner to address specific challenges or meet organizational needs. Typically works without supervision and may provide technical guidance.
• Data Interpretation - Works with full competence to interpret data by examining patterns, trends, relationships, and implications to draw meaningful conclusions and answer critical questions. Typically works without supervision and may provide technical guidance.
• Perform Gap Analysis - Works with full competence to conduct gap analysis between current and future states to identify components of the overall change strategy. Typically works without supervision and may provide technical guidance.
• Customer Segmentation and Target Market Identification - Works with full competence to conduct research that determines how an organization divides its customers and markets based on certain characteristics. Typically works without supervision and may provide technical guidance.
• Brand Management and Development - Works with full competence to manage and develop all aspects of a brand to ensure it achieves its full impact and value in the market. Typically works without supervision and may provide technical guidance.
• Media and Public Relations Management - Works with full competence to work with media for the purpose of building a positive public image of the organization that shapes stakeholder opinion and builds the brand. Typically works without supervision and may provide technical guidance.
• Desktop Publishing - Works with full competence to create documents using page-layout software on a personal/desktop computer. Typically works without supervision and may provide technical guidance.

GHD